SA 05 / Services
Brand & identity
A brand that outlasts the launch.
Naming, marks, type systems, voice and guidelines, built to stretch across every surface and still hold up years later.
How it works
- 01
Discover
Interviews, an audit, and a hard look at the landscape you're entering. The goal is a sharp, written point of view before a single pixel moves.
- 02
Direction
Two or three distinct territories, each with its own logic in type, color and tone. We choose one together, in a room, not buried in a 60-slide deck.
- 03
Build the system
We design the core assets, from logotype and marks to type and color, plus the rules that make them work anywhere, from a favicon to a billboard.
- 04
Document & hand off
Everything ships with concise guidelines your team can actually use, plus organized source files.
What you get
- Verbal identity & voice
- Logotype & marks
- Type & color system
- Brand guidelines
- Source files
What you walk away with
- A coherent identity, not just a logo
- A system that scales across surfaces
- Guidelines your team can run with
Related work
See our brand & identity work for Ikigai Ocha